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Top 3 Reasons Why You Need A Resume Optimizer

April 7, 2019 | Michael Howard


Tag: Resume Tools6

Resume writing is a hassle. It’s loaded with stress, it’s time consuming and a lot is riding on it. And rightly so. This single document directly influences the future of an individual and families. Successful resumes provide the means to increase opportunities, propel careers and gain financial freedom. Poorly written ones can doom an individual toward a dismal job outlook, limited choices and socioeconomic decline.

You’d think with all that’s riding on this document we’d be willing to invest considerable time and effort towards its design, content and effectiveness. But for whatever reason, many of us simply have a single resume we’ve created long ago. We update it sparingly when applying for new jobs and are reluctant to invest actual money into it.

If we have looked for resume help, we are bombarded with resume writers whose prices seem extreme. And frankly, we feel a sense of salesmanship not unlike stepping onto a used car lot. The promises are extravagant, the sales pitch trite and value proposition underwhelming.

So, what to do?

What Is A Resume Optimizer?

If there is just one thing we need to do, it is use a resume optimizer. What exactly is it? It is a resume tool that optimizes your resume to the job for which you are applying. After all, what is the down and dirty, practical purpose of a resume? Get an interview. How does a resume optimizer help you get an interview? It extracts keywords from the job posting, compares them to keywords in your resume and suggests which ones to add. One highly recommended resume optimizer is TargetMyResume.com.

Now that we have an explanation of what it is, what are the practical reasons we should use it? Here are my top three.

3. Use a Resume Optimizer To Save Time

The better resume optimizers are automated. For example, TargetMyResume.com will provide a list of suggested keywords and phrases to choose from. One simply checks the words to merge and clicks the button. All at once, the resume is updated with keywords that match the ones from within the job posting. With the ease and speed of updating a resume in this manner, more time can be spent on submitting effective resumes and interviewing.

2. Leverage Data Science, Machine Learning and Artificial Intelligence

Resume optimizers have come a long way. With a rich history stemming back into the late 1980’s, today’s resume optimizer uses data science, machine learning and artificial intelligence to optimize a resume. The better ones use the latest Natural Language Processing technology to draw inferences, context and sentiment from both the resume and job posting. One practical example of how this will improve your chances for an interview is as it passes through the employers Applicant Tracking System (ATS). A good resume optimizer will suggest changing your version of the skill “C-sharp” to “C#” when the job posting has it listed in this manner. This particularly helpful when you have an entire document with this skill listed many times.

1. Your Resume Will Be Rejected Without A Resume Optimizer

It has widely been reported that over 95% of Fortune 500 employers and 60% of all US based companies use an ATS system to process resumes. What does that mean to you? It means your resume will not get passed the ATS filter if it scores low within an employer’s ATS system. How will it score low? If keywords are not matched and aligned with the job posting keywords. In order to prevent it from scoring low, every resume submitted should be scanned through a resume optimizer and optimized to the job posting to avoid this travesty.

A resume optimizer is no longer a luxury. It is a necessary tool for every job search. It is a resume revolution that is growing steam. Do not be left behind. Join us as we enjoy increased opportunities, career expansion and financial freedom by using this simple tool.